In this episode of Credo Voices, we explore the journey of Sarah Mak, co-founder and CEO of Folktale, a groundbreaking technology platform revolutionizing storytelling for impact measurement.
Sarah’s work highlights how community-led storytelling can bridge the gap between qualitative and quantitative data, ensuring that the voices of those directly affected by development programs shape decision-making.
Folktale’s customizable templates, offline functionality, automatic translation, and ethical data security make it a powerful tool for organizations to gather real stories at scale.
Through inclusive storytelling, participatory monitoring, and data-driven insights, Sarah is advancing Reduced Inequalities (SDG 10) and Partnership for the Goals (SDG 17), ensuring that stories are not only heard but also drive meaningful change.
Join us as Sarah shares her vision for the future of impact storytelling, how Folktales transform development work, and why authentic narratives matter in creating a more equitable world.
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To learn more about Sarah Mak and her work, follow them on LinkedIn and visit their website.
