Description

Join us in this lightning-fast episode of Benchmark Blitz as we dive into the metrics and trends that shaped Prime Day 2024. Host Cameron Yoder and data expert Laura Pattison break down the most crucial data points from this year's Prime Day, offering insights into traffic, costs, conversions, ad sales and more.

📈 Highlights:

• Discover the significant year-over-year traffic increase, particularly in the 10 days leading up to Prime Day.
• Learn about changes in ad spend and how it influenced overall cost and click-through rates.
• Understand the nuanced changes in conversion rates and average order value (AOV).
• Get insights into which product categories thrived and which saw unexpected declines.

📊 Whether you're an eCommerce professional looking to optimize your strategy or simply interested in the latest trends, this episode is packed with valuable data and expert analysis. Tune in to get the inside scoop on what drove success during Prime Day 2024 and how you can leverage these insights for future events.