Description

IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.

Among other things the episode discusses:

• How business design and naming unfold across Latin America
• Branding and intellectual property in Latin America
• Copyright protection for software and guidelines for naming conventions
• Branding and naming strategies for businesses
• Importance of understanding IP law for businesses

LinkedIn: Alvaro Ramirez Bonilla

Website: BR Latin America

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