Description

Margie Agin is the founder of Centerboard Marketing and author of the book Brand Breakthrough. In this episode, she shares her insights on developing the messaging and positioning for a company, how she does market research and more. We also discuss why brand projects can fail. 

Among other things we discuss the origin story of a company - how that story can be powerful in explaining why the brand was created. It humanises a company. In this episode we cover:

• Mergers and  the process of merging two different businesses into one brand 
• Market research
• Why some brand projects fail 
• Standing out from competitors
• Messaging and positioning — how to make your positioning stick 
• What can you learn from an origin story a company

LinkedIn -Margie Agin
Twitter -@mpagin
Book - Brand Breakthrough
centerboard-marketing.com   

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