Daniel Priestley runs business accelerators for entrepreneurs. In this episode, he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed
- How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work.
- Why visual identity has to work harmoniously with the rest of the brand identity and has to be simple and clean
- What happens when you nail your vision and its simple, the clear message becomes a turning point for your business
- How having a strong culture and vision allows you to attract the right kind of people when you’re recruiting talent.
- Why Daniel incentivises new hires to leave quickly if they discover his company isn’t a good fit for them
- What presidential elections can teach you about the evolution of marketing
- Daniel released a new edition of his book Oversubscribed: How to get people lining up to do business with you in February 2020
- The two main successful business variations are Lifestyle Boutique. 3 - 12 staff, profitable and lots of fun. The second is Performance business that employs 40 to 150 staff who are a talented team, it has recurring revenues, assets and a good niche in the marketplace.
- How businesses are valued by various methods including benchmarking, multiples of profit and based on their brand, market position and systems like Uber for instance.
Linkedin: Daniel Priestley
Twitter: @DanielPriestley
Instagram:@danielpriestley
Book: Oversubscribed: How To Get People Lining Up To Do Business With You
dent.global
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