To better understand how to think about your branding, start by considering the associations you have when you come across successful household name brands such as Disney, Ikea or Apple.
- When we buy Apple products, we expect to get something well designed, intuitive and easy to use
- Every brand has its own distinct ‘identity’ and ‘promise’
- A brand is ultimately about substance rather than surface visual imagery
- Brand Value: The Brand is a Valuable Asset
- The name is a very important component of your brand identity and should be chosen with trade mark law in mind
- The question of brand management is an important one because it is often absent for small businesses
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