Description

Stef Hamerlinck is a brand strategist and designer living in Belgium, and host of the podcast, Let's Talk Branding. He runs his own branding studio.

In this episode, we discuss what a brand is and how distinctiveness is fundamentally about making a brand stand out. Stef also shares his views on how many brand codes a business should have and gives examples for smaller and big brands to look at.  We discuss:

• Brand strategy
• What brand and branding mean to  Stef
• Differentiation and distinctiveness
• How the context in which a brand is used impacts the brand codes to create
• The 'vibe' of brands that their visual language evokes
• The reason for rebranding or choosing a new name
• Protecting your distinctive brand assets through intellectual property
• How Stef decides whether to create a symbol in his branding work
• Brands Stef admires: Kellogs and Ritchie Lemonade

LinkedIn:Stef Hamerlinck
Twitter: @stefhamerlinck
Instagram:  @letstalkbranding
Website:www.stefhamerlinck.com

Other links:
Course on brand strategy research: brandstrategyresearch.com
Blog: letstalkbranding.com

Valuable Resources:

Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Accelerator
www.brandtuned.com