In this episode of Beers with Contractors, hosts Will and Dillon simplify compliance and SEO for contractors. The bulk of the discussion focuses on foundational elements crucial for new contractors, including licensing, permits, building codes, and insurance requirements. Ashley Herrera, a seasoned marketing manager, joins the conversation to share insights on SEO, SEM, and lead generation, emphasizing the importance of Google Analytics, customer reviews, and embracing new AI-driven tools. The episode also touches upon the value of authentic content marketing and ways to handle bad customer reviews. Filled with practical advice and industry humor, this episode offers actionable strategies for contractors looking to grow their businesses.
00:00 Introduction
02:10 Starting a Home Improvement Business
03:02 Top Compliance Tips for Contractors
03:46 Importance of Insurance for Contractors
05:31 Record Keeping and AI Tools
09:43 Guest Introduction: Ashley Herrera
12:04 Understanding SEO and SEM
17:35 AI in Marketing and Privacy Concerns
21:20 Lead Generation Strategies for Contractors
21:41 Evaluating Lead Sources and KPIs
22:38 Importance of Timely Follow-Up
24:09 Authenticity in Customer Testimonials
25:28 Content Marketing Explained
30:31 SEO and Website Optimization Tips
36:35 Automating Customer Communication with AI
39:04 Lessons Learned and Career Reflections
40:36 Conclusion
Contact Ashley Herrera at:
Website: https://www.vestafoundationsolutions.com/
LinkedIn: https://www.linkedin.com/in/ashley-herrera-982b00191/
Facebook: https://www.facebook.com/VestaFoundationSolutions/
Email: ashley@asheramktg.com
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Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction
