In this episode of Beers with Contractors, hosts Will and Dillon discuss various strategies for growing a construction business effectively. They emphasize the importance of productive meetings, daily huddles, and maintaining a healthy work-life balance. Special guest Brian Frederiksen, a seasoned fencing expert, shares his journey from humble beginnings to running a successful fencing conference in Las Vegas. Brian highlights the necessity of social media marketing, avoiding ego-driven decisions, and the complexities involved in handling residential versus commercial work. The episode delves into the nuances of the fencing industry, including the significance of industry expos, training for gate installations, and the critical role of networking. Brian offers practical advice for budding entrepreneurs and discusses the challenges and innovations within the fencing sector.
00:00 Introduction
01:21 Subscriber Shoutouts and Announcements
02:00 The Importance of Effective Meetings
10:02 Guest Introduction: Brian Frederiksen
13:23 Brian's Journey into the Fencing Industry
16:17 Challenges and Misconceptions in the Fencing Industry
27:10 The Genesis of Fence Expo
27:35 Challenges and Successes of the First Year
28:21 Growth and Expansion in the Second Year
29:48 Innovations in the Fencing Industry
32:01 Networking and Community Building
34:20 Outdoor Demonstrations and Experiments
37:55 Social Media and Industry Connections
41:53 Advice for Entering the Gate Operator Market
46:15 Reflections on Industry Regulations
48:19 Marketing Mistakes and Lessons Learned
49:26 Conclusion
ShipShape:
Save 10% on ShipShape with promo code: unisonworx10
Website: https://www.shipshape.ai/get
Email: sam@shipshape.ai
Contact Brian Frederiksen at:
Website: https://myfencelife.com/ and https://fenceshow.com/
LinkedIn: https://www.linkedin.com/in/brian-frederiksen-a71b48237/
TikTok: https://www.tiktok.com/@myfencelife
Instagram: https://www.instagram.com/vegasbrian411/
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction
