In this engaging episode of Beers with Contractors, hosts Will and Terry sit down with Alosha Pederson, the owner of Endless Poxybilities Concrete Coating, a leading concrete coating company. They discuss the challenges and journeys of starting and scaling a business in the concrete coating industry. Alosha shares insights on the importance of branding, the role of CRMs, and the strategic growth through acquisitions. He highlights the value of setting big goals, understanding finances, and being relentless in the pursuit of excellence. The episode also touches on the dynamics of working with a spouse and the impact of private equity in the industry. This conversation is a treasure trove of actionable advice and motivational anecdotes for anyone looking to build a thriving contracting business.
00:00 Introduction
01:22 Introducing the Guest: Alosha Pederson
02:41 Aloha's Journey into Concrete Coatings
04:56 Scaling the Business: Growth and Challenges
07:44 Building a Strong Team and Company Culture
16:11 The Importance of Branding
26:58 Scaling Through Acquisition
30:39 The Role of an Owner
34:15 Working with Your Spouse
38:45 Industry Insights and Future Plans
46:04 Conclusion
Contact at Alosha Pederson:
Website: https://endlesspoxybilities.com/
Facebook (Endless Poxybilities): https://www.facebook.com/profile.php?id=100077723058514
Facebook (Alosha): https://www.facebook.com/alosha.pederson.1/
Instagram: https://www.instagram.com/endlesspoxybilitiescc/
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