In this engaging episode of Beers with Contractors, hosts Will and Terry are joined by Michael Stiers, President of Greenbaum Stiers, to discuss essential digital marketing strategies for contractors. They delve into key topics like the impact of recent privacy law changes, the importance of first-party data tracking, and the pitfalls of DIY digital marketing. Mike shares his background and journey in the contractor marketing space, offers crucial advice on setting up call tracking with CallRail, and discusses the significance of rich snippets and FAQs in AI-driven search engine results. The episode also touches on the deceptive practices of certain lead aggregators and concludes with a rapid-fire acronym quiz. An insightful session for contractors looking to enhance their marketing game.
00:00 Introduction
02:18 Weather and Travel Updates
04:31 Guest's Background and Career Journey
07:50 Marketing Strategies and Success Stories
09:43 Common Marketing Mistakes and Solutions
14:04 Importance of Data Tracking and CallRail
21:57 First Party Data and Privacy Laws
31:28 Google's Congressional Testimony and Cookie Policies
32:18 Geo-Fencing and Retargeting Challenges
32:45 Apple's Data Ownership and Compliance Issues
35:14 Deceptive Practices in Online Advertising
38:33 Effective Marketing Strategies for Contractors
40:51 The Role of Social Media in Contractor Marketing
44:57 Google Reviews Disappearance Mystery
47:42 AI in Home Service Marketing
52:08 Ethical Marketing Practices and Client Relationships
55:09 Rapid Fire Acronym Challenge
57:13 Conclusion
Contact Michael Stiers at:
Website: https://www.greenbaumstiers.com/
LinkedIn: http://linkedin.com/in/michaelstiers
Youtube: https://www.youtube.com/@greenbaumstiersstrategicma8933
Facebook: https://www.facebook.com/greenbaumstiers
Instagram: https://www.instagram.com/greenbaumstiers/?hl=en
More about Greenbaum Stiers Strategic Marketing Group:
End User Privacy Laws & Lead Generation
The Eleventh Circuit recently vacated the FCC’s one-to-one consent rule, effectively buying lead aggregators more time.
Citation: Eleventh Circuit Vacates FCC One-To-One Consent Rule
https://www.technologylawdispatch.com/2025/01/uncategorized/eleventh-circuit-vacates-fcc-one-to-one-consent-rule/
We don’t rely on spammy third-party lead gen. Our agency focuses on a diversified, relationship-based marketing mix that covers traditional media, digital campaigns, email outreach, SEO, direct mail, and in-person strategies. If any new regulations come out, it should help level the playing field in favor of more genuine approaches. We can give a quick update on this legal twist, but there’s no need for a deep dive since it’s on hold right now.
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction
