Cristy Garcia, Vice President of Marketing at impact.com and named one of 19 most important marketing executives by Business Insider takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. They cover the different ways to measure marketing, which are different than sales (much to everyone’s demise!) and why marketers need to be armed with data to get budgets, speak the same language as the rest of the organization, hire talented new team members and accurately explain the way marketing works. Cristy also answers why creativity is the missing piece to accelerating pipeline growth and why she relies on “feedback loops” with sales to fuel her marketing strategy.
