Why should organizations and marketers care about collaboration? Kevin Bobowski, SVP Marketing at Aurea Software digs into the term and what it really means to give teams time to concentrate and focus on teamwork rather than working on random, tactical tasks that take away from coming up with big inspirations.
Joining this episode of the Radically Transparent podcast, brought to you by Oktopost, Kevin focuses on how his team is producing outcomes and why dedicating time for teamwork is critical for high performing teams. He even reveals his secret sauce to ensuring marketers love their jobs, are proud of their contributions and do really, really strong work.
With a track record of helping marketers do their best work and an impressive line-up of leading go-to-market strategies for companies such as Act-On Software, ExactTarget, Bizible (acquired by Marketo) and now Aurea Software, this episode is geared towards empowering marketing leaders to produce creative outcomes over tactical activities.
