With a huge spike in video content across social media and no signs of it slowing down, marketers need to add video expert to their resumes. But as businesses transition from hiring expensive video production crews to relying on their marketing teams to produce multiple engaging thought leadership videos in-house, it doesn't leave much time (in an already packed role) for the modern day marketer to become an expert in production.
In this episode of Radically Transparent, Jennifer Gutman, Director of Social Strategy at Oktopost hosts Sivan Felder, CMO of TwoHeads, to share her unfiltered insights into the challenges of video production, the psychology of video and offer actionable tips to create high quality, inexpensive video content for social media that can impact business initiatives in a powerful and truly authentic way.
