VP Marketing at Veyo, a company dedicated to next-generation patient transportation, Sarah Kuntsal, gets "radically transparent" about the challenges of marketing in a highly regulated industry, like healthcare.
From creating meaningful interactions during lengthy sale cycles to ensuring initiatives follow the guidelines of the Health Insurance Portability and Accountability Act of 1996 (HIPAA), there's certainly no shortage of daunting obstacles quarter over quarter.
In this episode, Sarah shares why HIPAA is tricky and reveals what she’s doing to keep her teams up to par with non-stop, ever-changing regulations and how she's uniting sales and marketing. She explores why content creation is helping her team thrive in reaching and engaging potential partners. And even explains why she's not focusing on advertising this year, and what she’s doing instead!
A must-listen episode for anyone marketing in a regulated industry.
