Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets to come together and fight against some of the most mysterious algorithms on the planet. Opening up about some of the most challenging aspects of her role and how her unique background in counter-terrorism has helped her thrive, Jennifer Gutman, Director of Social Strategy at Oktopost shares how she was able to grow employee advocacy programs from mediocre at best to some of the most engaging initiatives in the company by paying attention to specific types of details.
As this also happens to be the last episode of season 2, host Colin Day, Managing Director of EMEA also makes a BIG ANNOUNCEMENT about what's in store for season 3. Find out on this episode!
