Description

There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer.

Hot Topics of this episode include:

• Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content
• How to build sophisticated segments based on what your audience clicks on social media, and customize content accordingly
• Instead of sending the same generic email to all contacts, how you can deliver highly-targeted emails that are aligned with your leads’ interests

You can find all resources mentioned throughout the episode here:

• The Definitive Guide to Social Engagement Data Inside of Marketo
• The Definitive Guide to Social Engagement Data Inside of Hubspot
• The Definitive Guide to Social Engagement Data Inside of Eloqua