In this episode, we get to chat with Justine Tiu, co-founder of The Woobles — the beginner-friendly crochet company that’s all about helping people try something new (and believe they can actually do it!).
Before starting The Woobles, Justine worked at Google as a design lead for Google Classroom. But when she realized she didn’t love managing, she started crocheting just for fun — and that hobby turned into a business that now helps thousands of people learn to crochet for the very first time.
We talk about where the name “The Woobles” came from, how her husband helped invent Easy Peasy Yarn, and what it’s really like to start a company from scratch. Justine also shares what she’s learned about creativity, confidence, and never giving up — even when things get tricky (or tangled!).
It’s such a fun and inspiring conversation, especially if you’ve ever wanted to make something new or start your own business someday.
You can check out Justine’s adorable kits and learn to crochet at thewoobles.com
