#18 Today we sit down with the inspiring Katherine Ruiz, founder of People Haircare, a brand dedicated to celebrating the diverse beauty of all hair types. Katherine launched her brand to market in 2022 exclusively into 800+ COLES supermarkets nationwide! Katherine shares her journey from being in the branding space to entrepreneur, discussing the challenges she faced in the industry and the passion that drove her to create a brand that prioritises inclusivity and empowerment. Katherine opens up about her personal experiences with hair discrimination and the importance of representation in the beauty world. Ange & Lara recall growing up and fighting with their natural curly hair type, not being able to find any product that suited, and having to straighten their hair to be on trend. Katherine is on a mission to redefine beauty standards and empower individuals to embrace their natural hair with confidence. We go into her daily routine and how she recharges, including where her favourite getaway spot in Australia is.
Follow Katherine Ruiz @katherinejruiz https://www.peoplehaircare.co/
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