Sydney Sweeney’s new American Eagle ad campaign, “Great Jeans,” is causing a social media firestorm. What started as a cheeky play on words—"Sydney Sweeney has great jeans"—has now been accused of promoting eugenics and white supremacy due to its use of the word “genes” and the visual presentation of a blonde, blue-eyed model.Critics say the ad is tone-deaf and lacks cultural awareness, while supporters argue it’s a bold move against corporate “woke-washing.” Meanwhile, American Eagle’s stock surged, raising questions about whether controversy sells.