In this episode of Bealls Legacy, we sit down with Wade Laufenberg, Senior Vice President of Real Estate & Construction for Bealls Inc., to explore the evolution of one of Florida’s most iconic retail brands. Wade shares his journey before joining Bealls, what a day in the life of an SVP looks like, and the behind-the-scenes story of the company’s major rebranding initiative.We dive into the current state of the real estate market, the importance of building a strong team, and the unique challenges facing retail development today. Wade also opens up about leading through a culture shift, the values that drive his leadership style, and how becoming a “contemplator” changed his perspective both professionally and personally.
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Episode Timeline:
00:00 Introductions
02:30 Before Bealls
03:54 Day to Day of an SVP
14:03 Re-Branding Bealls
20:41 Real Estate Market
28:30 The Team
31:03 Challenges
33:57 Culture Change
47:35 Top Values
59:02 Becoming a Contemplator
01:02:31 Closing
