In this episode, Matt talks with Leana Less about the art of storytelling and the evolving identity of Bealls Inc. Leana shares her journey before joining Bealls, what drew her to the company, and how storytelling can shape brand perception. They dive into the challenges of rebranding, the balance between Bealls and Bealls Florida, and what excites her most about the future. With bold predictions for 2025 and beyond, Leana offers a visionary take on where retail—and Bealls—is headed.
Interested in a Career at Bealls? – https://www.beallsinc.com/beallsinc/careers
Follow Bealls Legacy on LinkedIn - https://www.linkedin.com/in/bealls-legacy/
Episode Timeline:
00:00 Introductions
03:42 Growing Up
06:43 Before Bealls
19:54 Arriving at Bealls
23:52 Better Storytelling
28:00 bealls & Bealls Florida
36:51 Re-branding challenges
43:32 Excited about 2025
47:16 Predictions for 2025
50:55 Closing
