Leading Harvest, under the leadership of CEO Kenny Fahey, prioritizes the term "sustainability" to unite stakeholders in their mission. They focus on creating a standard for sustainability throughout the agricultural supply chain, emphasizing principles such as soil health, water resource protection, and community well-being. While initially focusing on the United States, Australia, and Canada, Leading Harvest has ambitions for broader global impact, recognizing the need for collective efforts to address environmental, social, and economic challenges in agriculture.