Greg Tyler, President and CEO of the USA Poultry & Egg Export Council (USAPEEC), has faced significant challenges since taking over two years ago, particularly with the devastation caused by Highly Pathogenic Avian Influenza (HPAI), or bird flu, which has led to the culling of nearly 90 million birds. Despite the virus now affecting dairy herds across the U.S., Tyler remains hopeful. He discusses how a collective effort within the industry could help find a way forward.