Mindy Larsen, CEO of the Iowa Egg Council and North Central Poultry Association, is leading efforts to support the egg and poultry industry amid significant challenges. Once focused on beef, she now deals with rising egg prices driven by inflation, supply chain costs, and the devastating impact of highly pathogenic avian influenza (HPAI).
With an additional 20% increase in egg prices forecasted for 2025, Larsen discusses how she works to educate consumers, advocate for producers, and navigate the complex issues affecting egg supply and pricing.
