The following is a conversation with Craig Savage. Data scientist turned tech entrepreneur.
He is on his biggest challenge yet as the CEO and founder. at Fero Payment Science. He was head of data science payments at MasterCard.
Fero is building products designed to improve checkout conversion by tailoring payment methods to each shopper. They want their customers to forget about cart abandonment and checkout every time.
In this episode, we talk about:
🚀 - Craig's journey from a non-tech background to leading a tech startup.
💡 - The impact of startup decisions on personal life.
🛒 - Fero's mission to enhance checkout conversion.
🔍 - Identifying & understanding the ideal customer profile (ICP).
👔 - Discussing the diverse responsibilities of a startup CEO.
🌍 - Team building and international expansion.
🏢 - The nuanced approach to sales in the enterprise sector.
❤️ - Leadership joys, challenges, and planning for personal time.
📊 - Treating sales as a data science problem.
📚 - Continuous learning from mistakes and investor support.
⚖️ - Balancing innovation with realistic product offerings.
And more.
Links:
Fero
https://www.fero.com/
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