Andy Nixon has recently retired as a senior IT Executive at a Fortune 300 Company...... Andy has been involved in many technology (services, software , hardware and networking) related buying decisions..... and many of them were significantly large and materially impactful.
In this interview with Zia Zaid, Andy shares many insights including how decisions are made in large companies, what are the dynamics involved, what do they look for in a long term partner..... the importance of integrity and culture in this decisions..... many more great points from his experience of working with external sales organizations over a stellar career journey of last 30 years.
As usual, we welcome your feedback at zia@sellingtoenterprises.com..... please keep them coming.
