Morgan sits down with Paul Slack, CEO of Vende Digital, to discuss how sales representatives can use demand generation techniques to transform their outbound motion. There's lots of juicy tactical insights in this episode. They dive into: why a sales rep or AE is well-positioned to generate demand (not just capture it), how to leverage LinkedIn with a good approach and a target audience, why you can't control the sales cycle, and how demand generation can solve those pipeline problems. You can find Paul on LinkedIn at linkedin.com/in/paulslack/.
