Struggling to get the attention of your prospects? Chances are your mental model about what they need is incorrect. Kyle Williams, founder at Brickstack, joins Morgan to discuss how to develop insights into the market to refine your targeting, messaging, and reach. They unpack what a mental model is, why it’s important, how to build one, how to refine one, and how companies can take advantage of the information at their disposal to master their market. Kyle unpacks the many ways teams can develop insights into their customers and use them for their go-to-market.