Anyone who is anyone in the beauty industry knows IMATS is the place for exposure to innovations in the industry as well as THE place to network. Meagan and Vivienne we're lucky to sit down with the man behind the IMATS curtain, Michael Key. Michael is an award winning makeup artist who has developed and run the IMATS for over 25 years. He lets us in on how it all began, and his tricks to weather any storm in the beauty industry.