Frustrated that you can’t get people to support your big idea or brilliant project? You’re not alone. Every day, across the globe, leaders from scientists to CEOs struggle to find effective ways to promote and engage others in their incredibly powerful and important work.
That’s why I’m so excited to share this podcast episode with communicator-extraordinaire, Andy Goodman. As the co-founder and director of The Goodman Center, Andy draws on his time in Hollywood as a TV sit-com writer to help do-gooders learn to do better, through story-driven presentations, workshops, and consulting. In the last 20 years, he’s worked with over 500 purpose-driven clients across the globe, including the Bill and Melinda Gates Foundation, MIT, The Nature Conservancy, CARE, GE, and Bank of America. He’s also the author of three books on storytelling and communication and a highly-sought after keynote speaker.
In this episode, Andy and I explore the challenges leaders face in developing a storytelling culture in their organizations. By sharing examples from his decades of work at places like the Nurse-Family Partnership, Andy takes us behind the scenes to discover how he’s been able to help leaders learn to use stories to do everything from raise funds and recruit talent - to change policy and behavior.
During our chat, we tackle questions like, “Who should be the hero of my story?” and “Is it okay for me to tell someone else’s story?” And we explore ways to use stories to develop your vision and plans for the future. Andy also recommends a few resources for leaders interested in putting stories to work, including the website Ethical Storytelling, and the book “Numbers and Nerves: Information, Emotion, and Meaning in a World of Data”.
Over the past 20+ years, Andy and his colleagues have transformed hundreds of organizations, by teaching them how to become better communicators and storytellers. No matter what mission you serve, you’re guaranteed to learn something new from him in this episode - I definitely did!
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