For more information about the FSU PC Entrepreneurship Program: https://pc.fsu.edu/entrepreneurship
Join us for a special Lunch & Learn featuring Bill Cramer and his sons Will and Chris — the second and third generations of a family whose legacy of leadership and service has shaped business and community life across Bay County.
Bill Cramer is the President and Owner of Bill Cramer Chevrolet Cadillac Buick GMC, one of the most respected family-owned dealerships in Northwest Florida. After earning a law degree from Harvard and clerking for the U.S. Court of Appeals, Bill entered the automobile business in 1979 and became a Chevrolet dealer in 1986. Beyond business, he has dedicated decades to public service — serving on the Florida College System Foundation, the Gulf Coast State College Foundation, and the Florida Energy Commission, among others. His leadership helped grow local educational endowments from $1.6 million to over $25 million.
Will Cramer, Vice President and Chief Financial Officer of Bill Cramer Chevrolet Cadillac Buick GMC, has followed in his father’s footsteps with excellence in both business and civic life. A graduate of the University of North Carolina at Chapel Hill (Phi Beta Kappa), Will has been deeply involved in community leadership — serving as Chair of the Bay County Chamber of Commerce, Rotary Club President, and Vice Chair of the Northwest Florida Beaches International Airport Authority. He is also a co-owner of Cramer Marine & Outdoor and a partner in multiple real estate and redevelopment projects revitalizing downtown Panama City.
Chris Cramer, Vice President and Chief Operating Officer of Bill Cramer Chevrolet Cadillac Buick GMC, brings energy and innovation to the family enterprise. After earning a degree from the University of Florida, Chris worked in every department of the dealership before taking on senior leadership. He co-founded Panama City Opportunity Fund, LLC and Harrison & Luverne, which have redeveloped homes and commercial properties across the Cove and downtown. In 2022, Chris and Will launched Cramer Marine & Outdoor, now expanding to a second on-water location. Chris and his wife Pam live in the Cove with their three boys — whom he proudly coaches in flag football.
Together, the Cramers exemplify what it means to combine entrepreneurship, integrity, and community investment. Their story offers a rare inside look at how a multi-generational family business continues to evolve and thrive through faith, hard work, and shared purpose.
