Not only did they revolutionize the travel industry, they’re one of the first startup “unicorns” to emerge in the mid-2000s and are emulated on every level – from their business model and their map and search results to their referral engines, and generally their outlook and approach to everything they do.
They’ve been around for more than 11 years and are still growing at a rate that most businesses can only dream of. In fact, last year they turned over more than $1b in a single quarter and their most recent stock sale values them at USD $35 billion!
So, how do you keep growing when everyone already knows who you are and will probably consider you as an option for your holiday, regardless of your marketing?
How do you ensure that people who have stayed with you before doing it again?
How do you convince people to open up their homes and allow guests to stay?
And how do you ensure those hosts are happy enough to keep renting out their places?
In a previous role at a start-up, it was very common to hear the question “How do Airbnb do it?” when looking at implementing a website change or a new tactic.
