You are a brand that's focused on ROAS, but what about profitability?
Tom Murray, Managing Director Of Data And Analytics at Jump 450 explains the common problem that we see with brands who are singularly focused on ROAS as well as the metric you should be looking at instead.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.