Pitching has changed. Massively. What worked in early 2020’s absolutely does not work in 2026, especially for photographers trying to connect with brands, agencies and marketing teams who get dozens of DMs and emails every day. In this episode, we’re breaking down exactly what modern pitching looks like, how clients want to be approached now, and how you can position yourself with clarity, personality, and real value.
We talk about how the landscape has shifted, why generic ‘I love your product!’ messages fall flat, and what it actually takes to stand out in a world of fast digital communication, AI-assisted research and brands craving authenticity. You’ll learn how to research effectively, personalise your outreach, keep your first message short, and follow up without feeling awkward or pushy. If you're ready to pitch smarter - not harder - this episode is your 2026 pitching roadmap.
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Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.
Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.
You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:
Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.
Hit play, get inspired, and start flourishing. One focused step at a time.
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