Eric Crane is the CEO of Birdwell, a men’s and women’s clothing brand, which was started in Santa Ana in 1961. He’s also held executive positions at brands including Nixon and Electric. In this episode, he talks about moving to Hawaii to pursue a career in surfing, how he started designing surfboard quivers, working in the surf industry, and how he came to work at Birdwell. He also shares some of the changes he's made at the brand and what he hopes to accomplish in the future.
