Episode 259 - THEY MAILED WHAT?
This episode from "The Thick and Mystic Moment" podcast, hosted by Robert John Hadfield, offers a humorous and insightful exploration into the unexpected ways in which people have used postal services, leading into a broader discussion on the nature of innovation.The episode begins with Hadfield's amusement upon seeing a sign at the post office instructing customers not to place children on the counter. This sign prompts a reflection on a little-known piece of postal history where, in the early 20th century, children were occasionally mailed through the parcel post system. Hadfield shares amusing anecdotes from historical newspaper articles detailing instances where children were sent through the mail to relatives, highlighting how postal regulations eventually changed to prohibit such practices.
Hadfield then transitions to a broader discussion on innovation, using the quirky story of children being mailed as a springboard to explore how people often find new and unintended uses for existing systems and products. He emphasizes the importance of seeing beyond the conventional uses of things to discover potential innovations.
A key example of innovation shared is the invention of Bubble Wrap. Initially created with the intent to be a new type of wallpaper, the product failed to find a market in home decor. However, its potential as protective packaging material was later recognized, leading to the creation of a multi-billion dollar industry. This story serves as a testament to the value of persistence, creativity, and the willingness to adapt and re-envision the use of a product.
Throughout the episode, Hadfield encourages listeners to adopt an innovative mindset, urging them to look at the everyday infrastructure and resources around them as opportunities for invention and business creation. He stresses that innovation often comes from repurposing existing elements in new and unforeseen ways, thereby creating value and new possibilities.This engaging narrative not only sheds light on a peculiar aspect of postal history but also delivers a powerful message about the essence of innovation and entrepreneurship.
