I launched a new book—If You Build It, Will They Come? The Golden Path to Lead Generation Success For Your Business. It’s a book to help businesses grow their lead generation pipeline. Whether you’re the owner, marketer or sales manager, you’ll always want more leads to grow your business. The book, which draws on 12 years of building more than 20k campaigns for more than 3,000 SMB’s at Prediq, and generating more than 23 million leads for Fortune 500 brands, will show you:- How to build a campaign that's specific to your audience - Key elements for a successful customer journey- Strategies you can use today - How to convert leads into sales- How to hire marketing professionals or agencies- The importance of business developmentI couldn’t have done this without the help of my family, friends, employees and customers. Needless to say, I’m overjoyed with gratitude! A big thanks to my wife Erin Oliveira!
