Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking 5 Tips for Successful Restaurant Loyalty Programs
1. Go Digital
This sounds obvious but you'd be amazed at how many restaurant operators don't get it. If you need help in this area that would be the first place to look at a digital loyalty program marketing expert. Guests don’t want or need another card taking up space in their wallet.
2. Keep Your Restaurant Loyalty Program Simple
No one is going to want to be a part of a restaurant loyalty program that has a laundry list of rules, regulations, and stipulations. Set up your rewards program so that any guest visiting at any hour can redeem their points in the same way as everyone else.
3. Train front of the house Staff on the Loyalty Program
Be sure each server has been trained to ask guests if they are a loyalty program member when they deliver the bill, and how to respond when the guest’s answer is “no.”
4. Create FOMO (a fear of missing out)
How will anyone know what they’re missing out on by not being a member of your restaurant’s loyalty program if they don’t know about it? Tap into their FOMO (fear of missing out) by showing them exactly what they’re missing. Making them feel as if they are part of an exclusive club by being a member is also a good solution.
5. Promote Your Restaurant Loyalty Program Everywhere
In addition to promoting the benefits of being a loyalty program member online, take measures to promote the program in other places as well to cover as much ground as possible.
To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!
