Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at PwC international survey of 15,000 consumers across 12 countries including the US, UK focused around customer loyalty and and found that experience is EVERYTHING.
Even though price and quality remain top of mind when consumers make purchasing decisions, 73% of global respondents say that a positive experience is among the key drivers that influence their brand loyalties.
Conversely, the survey underscores how bad experiences drive consumers away. Of the consumers surveyed, 60% would stop doing business with a company due to unfriendly service, 46% because of employees’ lack of knowledge and half because they don’t trust the company. One in three (32%) say they would walk away from a brand they love after just one bad experience.
To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!
