Alan Seawright and Jonathan Decker are the dynamic duo behind the popular YouTube channel @CinemaTherapyShow , where they dive into the fascinating intersection of psychology and filmmaking in beloved movies. With Alan’s filmmaking chops and Jonathan’s insights as a licensed therapist, they’ve crafted a unique blend of education and entertainment that not only helps viewers grow but also keeps them thoroughly engaged. During the isolation of the COVID-19 pandemic, their channel became a comforting source of entertainment for millions stuck at home, and it has only grown from there.
Their success is evident in their ability to monetize the channel through ad revenue, sponsorships, and strategic brand partnerships, including a long-term collaboration with a popcorn company. As their audience expanded, so did their team, allowing them to bring on editors and a producer to handle the show’s creative and managerial demands. This freed Alan and Jonathan to focus on what they do best: combining their expertise to create meaningful content that resonates with people.
In their discussions, Alan and Jonathan explore the balance between friendship and professional collaboration, the evolution of their media brand, and the profound impact of their work on viewers’ lives. They also delve into their individual projects made possible by the success of Cinema Therapy, from filmmaking to therapeutic work, and share some of their favorite moments from the world of cinema. Looking ahead, they’re planning their next big move: launching a new YouTube channel dedicated to cinema therapy reviews.
CHAPTERS:
00:00 - Intro
01:15 - What Makes Cinema Therapy Unique
02:23 - What is Cinema Therapy
04:41 - How a Therapist and a Filmmaker Started a YouTube Channel
06:24 - The Cosmic Timing of Cinema Therapy
09:12 - The Business Side of Cinema Therapy
13:14 - How to Do Sponsorships
19:22 - What Do You Do When You Get a Bad Sponsorship
21:50 - How Cinema Therapy Became a Business
25:54 - Letting Go of Control and Hiring
28:05 - Fostering Creativity in Your Team
32:56 - Impact of YouTube on Individual Careers
42:46 - Breaking Down Your Income by Percentages
44:42 - Why Aren't People on Patreon Doing Film Stuff
46:05 - What Can the Creator Economy Learn from Cinema Therapy
49:37 - What Has Been Your Favorite Cinema Experience
53:24 - What is Your Next Money Move
54:27 - Outro
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