Finn McKenty shares his journey to becoming a full-time creator and the income streams he has developed. He initially started his channel, the Punk Rock MBA, to talk about business for people from non-traditional backgrounds, but found more success with music-related content. Finn also shares his experience with different income streams, including brand deals, consulting services, and merchandise sales and he emphasizes the importance of creating content that takes advantage of the algorithm and holds viewers' attention. While he acknowledges the lack of work-life balance and the potential for burnout, he is driven by the financial opportunities that YouTube provides. Dive in as we discuss the importance of creating entertaining content on YouTube and the role of a manager in securing brand deals.
Takeaways
-Creating entertaining content that takes advantage of the algorithm can lead to success on YouTube.
-AdSense can be a significant income stream for YouTubers, especially if the RPM (revenue per thousand views) is high.
-Patreon can be a valuable platform for creators to generate income and offer exclusive content to their supporters.
-Building relationships with brands and securing brand deals can be a lucrative source of income for YouTubers.
-Finding work-life balance as a creator
-Having a manager can help streamline brand deals and make the process easier for creators.
-Brand deals are often facilitated through agencies, who work with managers to connect influencers with brands.
-Consulting services can be a valuable income stream for creators, especially if they have expertise in a specific niche.
-Creators should consider treating YouTube as a job and focus on making content that their audience wants to see.
-Balancing creative fulfillment and revenue generation is a challenge for many creators.
Chapters
00:00 Introduction: Fit McKenty’s Extraordinary Journey
06:40 Pivot to the Punk Rock NBA: Finding Success with Music Content
34:53 Treating YouTube as a Job
