In this episode, Katy Carrigan, CEO of Goody, helps us answer a key question: Are GIFTS truly the best connection-maker?
Katy Carrigan shares how Goody’s B2B platform makes gifting easy, personal, and impactful for businesses. Taking up the role of CEO for the first time, her leadership turned Goody from just another gifting platform into one of the best bond-forging system. GET LEADS from pure word-of-mouth and Search Engine Marketing—no ADS needed.
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Website: ongoody.com/
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TIMESCODES:
00:00 INTRO
00:38 Welcome to the 1% Podcast
00:44 Introduction to Katie Carrigan, CEO of Goody
01:04 Vin’s Experience with Goody: A Memorable Gift
01:49 Katie Explains Goody: A Gifting Platform
02:30 Goody’s Pivot to B2B and Marketplace Growth
02:48 Katie’s Journey to Joining Goody
04:19 Transition to CEO Role in 2022
05:09 How Katie Stepped into the CEO Position
07:17 Marketing Strategy: Product-Led Growth and Referrals
09:02 Capturing Existing Gifting Intent
10:06 Building a Curated Marketplace for DTC Brands
11:14 Competing with Big Gifting Conglomerates
12:04 Focus on Customer Experience and Repeat Business
13:28 Goody’s Unique Approach: Recipient Choice
15:01 Personalization Options on Goody
17:21 Changing Gifting Behavior with Technology
18:20 Gifting Trends Across Generations
20:01 Leveraging Social Media and Influencers
28:30 Enhancing Decision-Making as a Leader
30:58 Advice for Aspiring Entrepreneurs
33:01 Trusting Your Gut in Leadership
35:20 Learning from Failure
36:08 The Responsibilities and Rewards of Entrepreneurship
37:59 Leading with Purpose and Impact
39:25 Greatest Advice Received: Why Not CEO?
42:13 Defining a 1% Life: Quality Relationships
43:56 How to Get Involved with Katie and find Goody
47:05 Outro
