In this episode, I discuss what it was like to be on the "other side" of a rebrand/ new website launch! I recently changed my business from Jess Parvin Designs to just Jess Parvin, created a new visual brand identity and launched a new website (JessParvin.com). Some of the big takeaways from this experience were: 1. Having new branding and/ or a new website creates a buzz- it's a great marketing tool in and of itself. I got a lot of new client inquiries right away, because people were curious about the new site and my services!
2. TIME is so valuable. I hired a coach to get through this project and creating that time container really pushed me to get it done. Sometimes hiring an expert is the best investment because it saves us so much time in the long run, and time is the only resource we have that's not renewable!
3. Perfection is overrated. Getting your message out there is the most important thing, so don't use
4. I discuss why I changed my name and what it means to now have a "personal brand", including the mindset shifts I went through and the vibe I'm aiming for with my new branding.
5. I put my prices on the new website publicly for the first time. I discuss the pros (and potential cons) of doing this.
Read the related blog post here!
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