In this episode of Funded Futures, host Emily Macfarlane sits down with Ben Circosta, founder and CEO of Bippi, the fast-growing Australian food brand transforming authentic Calabrian family recipes into supermarket staples.
What started in his Nonna Emilia’s kitchen during lockdown has become a national success story, with Bippi’s chilli condiments, hot honey, and salsa verde now stocked in 1,200+ retailers including Coles and Woolworths.
Ben shares his entrepreneurial journey from experimenting with traditional recipes, to navigating food production challenges, scaling distribution, and crafting a bold Italian-inspired brand identity that resonates with modern consumers. He also reflects on winning the Melbourne Young Entrepreneur Award (Food & Beverage) and how that recognition fuels his next chapter.
In this episode, we discuss:
How heritage and family traditions shaped Bippi’s brand identity
The challenges of scaling food production without compromising quality
Securing national distribution in Coles and Woolworths
The role of branding, marketing, and storytelling in building consumer trust
Lessons from bootstrapping and reinvesting profits into sustainable growth
Advice for aspiring founders in the food and beverage industry
Whether you’re a food lover, a startup founder, or simply curious about the future of Australian food brands, this episode is packed with practical insights and heartfelt storytelling.
