Work with us directly! Schedule a call to apply for our Gold Member Program:https://nolabelsnecessary.com/gold?el=1k
Timestamps:
1:24 Why ads are essential in every strategy
1:50 Finding three clips for ad content
2:17 Album covers vs. music videos for ads
3:58 Importance of multiple creative assets
4:41 Choosing an audience & targeting the right market
5:55 Ad spend breakdown: $10/day per ad
6:54 Evaluating ad performance: Clickthrough rate & cost per click
7:52 Scaling the best-performing ad ($300 total budget)
8:22 Allocating the remaining $700
8:27 Option 1: Influencer campaigns (social media PR)
9:02 The importance of a strong narrative
10:38 Defining an engaging story for PR campaigns
12:00 Examples of viral narratives & storytelling
13:06 Paying influencers for reaction videos
14:02 Upload channels for organic promotion (e.g., Escape Tracks, Mosh Pit)
15:46 - Comparing PR vs. reaction videos for maximum reach
16:48 The value of micro-influencers in music marketing
17:27 Testing music potential before scaling a campaign
19:52 The $1,000 budget is for testing, not final results
20:38 Learning from campaigns to refine future marketing
21:03 Outro & key takeaways
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This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing
