Welcome back to the Rubasha Family Podcast!
In today's exciting episode, hosts Sugira Rubasha and Alex immerse us in the multifaceted journey of indie game development and marketing.
Alex opens up about his team's creative process behind their strategic combat game, Mortal Rite, and the unique challenges of balancing game creation with effective marketing strategies.
We'll explore how their focus on organic marketing, particularly through TikTok, has allowed them to gain traction without a massive budget and the importance of capturing audience attention in those crucial first few seconds.
Alex shares his extensive background in game development, highlighting the freedom and creativity that come with being an entrepreneur, and the hurdles faced by both small studios and big corporations.
He also delves into the compelling issues plaguing popular sports games like FIFA and Madden, stressing the urgency of addressing harmful gambling mechanics that target young players.
As always, Alex and Sugira's discussion extends beyond just the technical aspects, touching on the importance of authentic content creation, the joy of revisiting old projects, and the delicate balance between work, travel, and personal life.
We'll hear about Alex's adventures traveling the world with his girlfriend and their experiences as digital nomads.
And before we wrap up, we can't miss out on Alex's vivid descriptions of the electric atmosphere at LAFC stadiums, where fans stand, jump, and sing their hearts out for a full 90 minutes, creating an unparalleled energy that outshines even the grand stadiums of Manchester and Madrid.
So sit back and enjoy this deep dive into the world of game development and more on the Rubasha Family Podcast!
00:00 Team learning, documenting game-making journey, enjoying process.
06:12 Traveling for a month helps explore living.
14:54 Advocate for creating personal content, discussing media.
20:25 Game releasing on Steam first for feedback.
23:47 Documented game development process, emphasized indie freedom.
32:40 Boss and developers had great creative freedom.
37:16 Marketing games authentically, engaging a broad audience.
45:31 Ineffective marketing leads to creator-driven success.
46:09 Focus on creating game, not on marketing.
55:49 Balancing work, relationship, and personal passions.
59:41 Valuable advice for content creators from experience.
01:03:49 Excited to revisit Atlanta for content creation.
01:07:46 Conversation about comfort, avoiding sensitive topics, gratitude.
Sponsors:Body Ice:
https://bodyice.com/SUGIRA15SUGIRA15 on checkout
Key Person Of Influence FREE Quiz: https://etsrubashamedia.scoreapp.com/Wishlist Mortal Rite on Steam here: https://store.steampowered.com/app/1655990/Mortal_Rite/Mortal Rite TikTok: https://www.tiktok.com/@playmortalriteMortal Rite IG: https://www.instagram.com/mortalriteofficialJoin the Mortal Rite Community: https://discord.gg/mortalriteBook us as Keynote Speakers: https://podcast.rubashamedia.com/book-your-speakers/Contact: s@rubashamedia.com
