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Welcome back to the Rubasha Family Podcast! In today's episode, Sugira Rubasha dives deep into the evolving world of content creation with our guest, Inyanji. They discuss the immense reach of television and the budding potential of new media platforms like YouTube. Reflecting on the missed opportunities during COVID, our hosts highlight the importance of starting a YouTube channel, the financial rewards that come with it, and the dedication required for success.We explore the journey from obscurity to popularity, the transformative power of haters as a marketing team, and the changing landscape of career paths influenced by passionate content creators from Kenya. Sugira shares personal experiences, including the challenges of meeting parental expectations and losing a job due to his commitment to content creation—only to find happiness and success later on.With candid discussions about the impact of upcoming legislation, the role of freedom of speech, and the shift from traditional nine-to-five jobs to entrepreneurial ambitions, this episode is packed with insights and motivation.We also touch on the power of social media as a tool for self-promotion and the dream of turning everyday content into a Netflix series. Join us for an inspiring conversation about perseverance, creativity, and the future of work. Don’t forget to like, share, and subscribe, and check out our content on Spotify!Timestamps00:00 Cameras make you feel alive and connected.04:31 Anyone can be on camera, just confidence.06:43 Encouraging expression, facilitating conversation in social media.10:32 Bahati Empire aims for global expansion through Netflix.13:53 Diana on YouTube 5 years, husband now executive.18:32 Structured work life leads to retirement challenge.19:12 No age limit for being your own CEO.23:23 Having your own YouTube channel is motivational.27:00 Evaluate your brand's strength with our scorecard.31:48 Encouraging parents to embrace creative content creators.35:52 Discovering impact and feeling alive through expression.39:01 Advocating for athletes' financial diversification and challenges.40:48 Friends in Sydney want content creation careers.42:51 Encourage viewers to like, share, and subscribe.Sponsors: Body Ice Recovery: https://bodyice.com/SUGIRA15Key Person Of Influence FREE Quiz: https://etsrubashamedia.scoreapp.com/Book us as Keynote Speakers: https://podcast.rubashamedia.com/book...Contact: s@rubashamedia.com#family 🔗 Watch Our Previous Episodes:Missed our previous episodes? Catch up now on YouTube and immerse yourself in a world of inspiration and empowerment.🔗 Connect with us:Instagram: / rubashafamilypodcast Website: https://rubashamedia.com/🙌 Join the Conversation:Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.#contentcreator #genz