"Art is not what you see, but what you make others see." — Edgar Degas
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Are you wanting to earn a living creating your art? This episode is for you
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Michael Cheetham is a Photographer based in Brighton
We had a conversation about being an Artist earning a living doing what you love
Spotlighting Michael’s services we talked through the journey of fulfilling people’s needs doing what you love whilst remaining authentic promoting yourself without undervaluing yourself
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𝗢𝗿𝗶𝗴𝗶𝗻 𝗦𝘁𝗼𝗿𝘆 → 𝗔𝗿𝘁𝗶𝘀𝘁 𝗧𝘂𝗿𝗻𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗺𝗮𝗻
From being the kid always with a camera to growing into offering services nationally and internationally. Michael has packaged up his artistry in a way that is accessible. We go into 'how' he has done that
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𝗔𝗿𝘁 𝗮𝘀 𝗮 ‘𝗦𝗲𝗿𝘃𝗶𝗰𝗲’
Photography is less than 20% of the business. The delivered product is photographs but it is about the journey Michael takes people on. We explore Michael's method further
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𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳 → 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗢𝘃𝗲𝗿 𝗘𝗺𝗮𝗶𝗹𝗶𝗻𝗴
Within a service ‘capturing life’ Michael shares it’s not just a camera and a few photos it’s an entire lifestyle. Like many art forms where your entire life is an embodiment of what you offer choose networking over emailing allows people to get a feel for who you are
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𝗬𝗼𝘂𝗿 ‘𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲’ → 𝗖𝗿𝗲𝗮𝘁𝗲 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀
In the moments when the business hasn’t formed yet but you can see it could in the future. How can you feel progress? Collect case studies!
Create artefacts practicing your own creative process that you can share. Just like Michael did in the early days trying different experiences building him a broad portfolio. Gaining the ability to say ‘for that I have done this and my approach was this…’
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𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 = 𝗢𝗿𝗮𝗻𝗴𝗲 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀
Something done is better than perfect. Practice putting yourself in the arena practice creating for people getting to know how you operate
One case study is a piece of your work squeezing the juice of your artistry into in digestible form like an orange segment
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𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 → 𝗧𝗮𝗸𝗲 𝗦𝗺𝗮𝗹𝗹 𝗦𝘁𝗲𝗽𝘀 & 𝗖𝗿𝗲𝗮𝘁𝗲 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀
Keep creating for you. That will keep the spark alive. Then when you want to turn it into a business move into solving problems for other people with your artistry
People always ask how have you done this in the past?
“I didn’t just get a job with Giorgio Armani did the 400 jobs before” — Michael Cheetham
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Give yourself 1 hour this week...
What is one piece of your art you can create? Who would you love to show?
1 step is 1 case study. Keep taking the next step and watch your collection grow
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Learn More about Michael Cheetham
→ Amity Weddings (www.amityweddings.com)
→ Photography Service (www.michaelcheethamphotography.com)
