Joe Kenner, CEO and President of Greyston Bakery, shares the incredible story of their award-winning social enterprise and how it is transforming how we view employment.
Although many of us may not have heard of Greyston Bakery, we are all almost certainly familiar with their products (they make the brownies that go into Ben & Jerry's Ice Cream).
But as incredible as their brownies are, it's not their most important export.
They are working to create 40,000 job opportunities and $3 billion of economic impact through open hiring by 2030.
Businesses such as The Body Shop and IKEA are using their open hiring model to overcome the hiring challenges of attracting and retaining talent, while creating social impacts.
If your organisation might be a good fit for open hiring I encourage you to reach out to Joe and his team to explore the possibility of how you could give people hope.
This episode is hosted by Paul Skinner founder of the MarketingKind community, director of Agency of the Future and author of The Purpose Upgrade and Collaborative Advantage.